Seed to Series B healthtech is usually powered by heroics. A founder stays up until 2:00 AM rewriting a pitch deck. A “closer” rep calls in a favor to get a pilot through an IDN. Product ships a one-off workflow just to win one logo. That hustle can be necessary for early traction—but it becomes Read more

If you’re a Seed to Series B healthcare analytics or healthtech startup, your GTM can’t be “good enough.” It either creates repeatable revenue—or it quietly burns runway. Fast. Here’s the pattern we see when founders try to scale: strong product, real market need, and a commercial motion that’s still held together with early-customer heroics. Sound Read more

Introduction: Scaling a sales team is among the most critical and challenging stages for healthcare technology startups. Whether you’re selling virtual care, remote monitoring (RPM), chronic care management (CCM), enterprise SaaS, or any other healthcare solutions, managing growth demands more than merely hiring sales representatives and hoping for success. Early-stage healthcare technology companies frequently make Read more

In the fast-paced world of healthcare technology startups, founders are often juggling multiple roles. One day, you’re securing funding as the CFO; the next, you’re driving product decisions as the Head of Product. When quarter-end approaches, you’re suddenly the Head of Sales, and as the team grows, you step into the role of HR. While Read more